Being Published Doesn’t Necessarily Help
I recall the first time a published author approached us for help. He was a traditionally published author. The publisher had covered the proofreading, editing and distribution for him. The book however wasn’t selling. This wasn’t as a result of the content. It was an enjoyable read. The author had been a professional writer in another industry for years. The fact is the publisher didn’t know what to do when it came to book marketing. There are great publishers but the vast majority have small budgets and aren’t sure where to invest them. I hasten to add this isn’t an attack on publishing houses at all. It is more a commentary on the challenges that book marketing presents. A strategy that worked well a few months ago may prove ineffective in the months ahead. Influencers grow in reach and others recede. It is a full time job to keep on top of the landscape, which is why companies like Publishing Push that specialise are flourishing.
Our author in question had to then spend money with us in order to ensure his book was being marketed and there were sales. The downside for the author is that they have to invest their own money while the publisher profits from the sales. Great for the publisher not such a great deal for the author.
The other issue for the author here is that if a book doesn’t sell well it will make it very hard to secure another book deal. If they can still secure a second deal the likelihood of it being competitive is very small indeed.
On the other side of the coin we have worked with many authors who decided to self-published their first novel. They worked hard and invested in a high quality professionally published book. They hired us to assist with PR and book marketing. Our clients received excellent reviews, achieved strong sales and used this data as social proof to secure a traditional publishing deal through a literary agent.
Still upset that you’re self published? There are huge upsides to not following the traditional route.
Shared with Permission: http://publishingpush.com/blog/book-marketing/
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